Native Creation

The metaverse is not just a passing trend; it’s an evolutionary leap in digital engagement. For marketers, it represents the most significant shift since the advent of social media, moving the goalposts from 2D clicks and likes to 3D presence and immersive experience. Brands can no longer simply advertise to a user; they must create …

by Rick Canfield

For decades, content marketing was a two-dimensional game: blog posts, videos, and social updates. The goal was to capture clicks and views. The metaverse, however, has ripped up the old playbook, replacing the flat screen with a persistent, immersive, and interactive world. In this new dimension, content isn’t something you passively consume; it’s a world …

by Rick Canfield

If your current marketing strategy still revolves around optimizing for clicks and impressions on flat screens, you are playing yesterday’s game. The metaverse is here, and it demands a fundamental shift in how brands engage with consumers. The metaverse is not just a new platform; it is a new dimension of experience. For marketers, this …

by Rick Canfield

Stop Clicking, Start Experiencing: Why Brands Are Leaving the 2D Web for the Metaverse – Powered by Vatom’s Innovation For the past two decades, a brand’s digital presence was defined by its website, its social feeds, and its ability to capture clicks. But that era is ending. The metaverse is not just a gaming trend; …

by Rick Canfield

The conversation around fashion in the metaverse has rapidly moved beyond selling simple digital skins for avatars. The new, revolutionary territory is Phygital Fashion—a portmanteau of “physical” and “digital”—where an item’s value and experience seamlessly flow between the real world (IRL) and the virtual world (VRL). This convergence is not just a marketing gimmick; it’s …

by Rick Canfield

The metaverse is an economic frontier, shimmering with talk of digital land sales, high-yield staking, and NFT millionaires. This explosive potential has created a dangerous environment: a digital gold rush mentality where promises of “get rich quick” are booming louder than the technology itself. If you are entering the metaverse—whether to invest, create, or play—you …

by Rick Canfield

The metaverse is currently at a critical junction: Will it be a truly open, shared digital universe, or will it be carved up into a collection of proprietary, walled gardens controlled by a few tech giants? The answer lies in the battle between closed ecosystems and Open Source technology. At the forefront of the open …

by Rick Canfield

The Vatom platform is a Top 100 Metaverse platforms that will disrupt the Web3 tech scene in the futurer. Vatom allows users to create and explore virtual spaces, or “metaverses” either on their Phone, Desktop, or as an AR / VR experience. One of the key features of the Vatom platform is the ability to …

by Rick Canfield

When most people think of an NFT (Non-Fungible Token), they picture a static piece of digital art—a collectible JPEG bought for its cultural status. This is the “Dumb NFT.” It’s an immutable, fixed receipt of ownership, a digital artifact that does not change after it is minted. However, a revolution is quietly underway in Web3: …

by Rick Canfield

The world of decentralized finance (DeFi) and NFTs has opened up incredible opportunities for innovation and wealth creation. But like any new frontier, it’s also attracted a less savory element: opportunistic scammers, audacious fraudsters, and those who specialize in the infamous “rug pull.” These schemes have cost investors billions, eroding trust and casting a shadow …

by Rick Canfield

San Antonio, a city historically rich in culture and heritage, is now quietly forging a new identity: a burgeoning tech powerhouse. Forget dusty history books; the city is writing its next chapter in code, pixels, and entrepreneurial spirit. This isn’t just a local boom; it’s a critical component of the broader Texaverse—Texas’s rapidly expanding digital …

by Rick Canfield

Non-fungible tokens (NFTs) are unique digital assets that are gaining popularity in the world of blockchain and cryptocurrency. NFTs are often used to represent things like digital art, collectibles, and virtual real estate, and they are becoming an increasingly important part of the metaverse. If you want to create your own NFTs, there are a …

by Rick Canfield

In the fragmented landscape of the digital world, Discord isn’t just a chat app—it’s the new town square. From Web3 projects to gaming guilds, educational hubs, and niche hobby groups, Discord servers are the beating heart of online communities. But building a thriving server isn’t about simply creating channels; it’s about cultivating a culture. This …

by Rick Canfield

The DAO, or Decentralized Autonomous Organization, was a digital decentralized autonomous organization that was built on the Ethereum blockchain. It was intended to be a decentralized investment fund that would be governed by its members, who would vote on how to allocate the organization’s funds. The idea for the DAO was first proposed in a …

by Rick Canfield

The metaverse isn’t just a buzzword; it’s rapidly evolving into a new digital frontier. And at the heart of its economic engine lies Play-to-Earn (P2E) gaming. Far from traditional gaming where in-game purchases offer mere cosmetic upgrades, P2E models within the metaverse offer players a revolutionary opportunity: to genuinely own their in-game assets and earn …

by Rick Canfield

The metaverse is no longer a futuristic fantasy; it’s a rapidly expanding digital realm ripe with unprecedented business opportunities. For forward-thinking entrepreneurs, this interconnected virtual space offers more than just a new market – it presents a canvas for entirely new business models, immersive customer experiences, and innovative ways to engage with global audiences. If …

by Rick Canfield

To create a metaverse space on Vatom, companies will first need to create an account on the Vatom platform and familiarize themselves with its features and capabilities. Vatom offers a range of tools and resources for creating and managing virtual spaces, including the ability to design and customize virtual environments, invite and manage guests, and …

by Rick Canfield