Native Creation

If you’re building in Unreal Engine, Unity, or any corner of the metaverse, here are the essential takeaways from this transformative livestream on Unleashing your Creativity with Ethical AI.

by Rick Canfield

Since its official release in 2021, Unreal Engine 5 (UE5) has been a game-changer—literally and figuratively. But in 2024, UE5 completed its evolution, solidifying its position as a universal platform that is actively reshaping industries far beyond gaming. From blockbuster film sets like The Mandalorian and the Fallout TV series to aerospace simulations, architectural visualizations, …

by Rick Canfield

The metaverse isn’t just a new way to interact; it’s a revolutionary new medium. It shifts us from passive content consumption on flat screens to active, immersive participation in three-dimensional virtual worlds. This seismic change is forcing the entire media industry to rethink its fundamental processes, starting with the very backbone of content creation and …

by Rick Canfield

The metaverse is not just a passing trend; it’s an evolutionary leap in digital engagement. For marketers, it represents the most significant shift since the advent of social media, moving the goalposts from 2D clicks and likes to 3D presence and immersive experience. Brands can no longer simply advertise to a user; they must create …

by Rick Canfield

For decades, content marketing was a two-dimensional game: blog posts, videos, and social updates. The goal was to capture clicks and views. The metaverse, however, has ripped up the old playbook, replacing the flat screen with a persistent, immersive, and interactive world. In this new dimension, content isn’t something you passively consume; it’s a world …

by Rick Canfield

If your current marketing strategy still revolves around optimizing for clicks and impressions on flat screens, you are playing yesterday’s game. The metaverse is here, and it demands a fundamental shift in how brands engage with consumers. The metaverse is not just a new platform; it is a new dimension of experience. For marketers, this …

by Rick Canfield

The metaverse is emerging as a vibrant new frontier for connection, culture, and commerce. For marketers, it presents an unprecedented opportunity to engage diverse communities in truly immersive ways. Among these, the Latino community (also “Latinx” for more inclusivity) stands out as a powerful and fast-growing demographic whose digital adoption, cultural values, and entrepreneurial spirit …

by Rick Canfield

Stop Clicking, Start Experiencing: Why Brands Are Leaving the 2D Web for the Metaverse – Powered by Vatom’s Innovation For the past two decades, a brand’s digital presence was defined by its website, its social feeds, and its ability to capture clicks. But that era is ending. The metaverse is not just a gaming trend; …

by Rick Canfield

The transition from Web2 to Web3 is more than a technology upgrade; it’s a fundamental shift in economic and social philosophy. If Web2 was about renting space on centralized platforms, Web3 is about owning a stake in the digital infrastructure. For marketers, this means the old strategy of buying attention is giving way to a …

by Rick Canfield

The Vatom platform is a Top 100 Metaverse platforms that will disrupt the Web3 tech scene in the futurer. Vatom allows users to create and explore virtual spaces, or “metaverses” either on their Phone, Desktop, or as an AR / VR experience. One of the key features of the Vatom platform is the ability to …

by Rick Canfield

The age of the centralized billboard is over. Today, your greatest asset isn’t your resume—it’s your personal brand, and the world is your stage. Whether you’re an entrepreneur launching a Web3 project, an artist selling digital couture, or a consultant seeking global clients, the internet demands that you move beyond passive networking to proactive, authentic …

by Rick Canfield

To host a metaverse event on Vatom, companies will first need to create an account on the Vatom platform and familiarize themselves with its features and capabilities. Vatom offers a range of tools and resources for creating and managing virtual events, including the ability to create and customize virtual spaces, invite and manage guests, and …

by Rick Canfield

In the fragmented landscape of the digital world, Discord isn’t just a chat app—it’s the new town square. From Web3 projects to gaming guilds, educational hubs, and niche hobby groups, Discord servers are the beating heart of online communities. But building a thriving server isn’t about simply creating channels; it’s about cultivating a culture. This …

by Rick Canfield

The metaverse is no longer a futuristic fantasy; it’s a rapidly expanding digital realm ripe with unprecedented business opportunities. For forward-thinking entrepreneurs, this interconnected virtual space offers more than just a new market – it presents a canvas for entirely new business models, immersive customer experiences, and innovative ways to engage with global audiences. If …

by Rick Canfield

To create a metaverse space on Vatom, companies will first need to create an account on the Vatom platform and familiarize themselves with its features and capabilities. Vatom offers a range of tools and resources for creating and managing virtual spaces, including the ability to design and customize virtual environments, invite and manage guests, and …

by Rick Canfield