The gaming industry has undergone a seismic shift over the past decade, expanding far beyond its traditional strongholds in North America, Europe, and Japan. Today, gaming is a truly global phenomenon, with regions like China, Central Asia, South America, and other emerging markets driving unprecedented growth. This expansion has been fueled by the rise of …
The metaverse is not just a passing trend; it’s an evolutionary leap in digital engagement. For marketers, it represents the most significant shift since the advent of social media, moving the goalposts from 2D clicks and likes to 3D presence and immersive experience. Brands can no longer simply advertise to a user; they must create …
In the attention economy of Web2, the marketing mantra was simple: pay to play. Brands dominated the space by buying ads, bidding on keywords, and using opaque algorithms to hyper-target users. But in the world of Web3—built on the ethos of decentralization, transparency, and user ownership—that playbook is not just expensive; it’s toxic. Web3 communities …
The metaverse isn’t a new marketing channel; it’s a new marketing dimension. For too long, brands treated virtual worlds as isolated experiments, running one-off events that had little connection to their physical stores, social media feeds, or e-commerce sites. The future of successful brand building lies in integrative marketing campaigns—strategies that seamlessly merge the physical …
For decades, content marketing was a two-dimensional game: blog posts, videos, and social updates. The goal was to capture clicks and views. The metaverse, however, has ripped up the old playbook, replacing the flat screen with a persistent, immersive, and interactive world. In this new dimension, content isn’t something you passively consume; it’s a world …
The metaverse is emerging as a vibrant new frontier for connection, culture, and commerce. For marketers, it presents an unprecedented opportunity to engage diverse communities in truly immersive ways. Among these, the Latino community (also “Latinx” for more inclusivity) stands out as a powerful and fast-growing demographic whose digital adoption, cultural values, and entrepreneurial spirit …
Stop Clicking, Start Experiencing: Why Brands Are Leaving the 2D Web for the Metaverse – Powered by Vatom’s Innovation For the past two decades, a brand’s digital presence was defined by its website, its social feeds, and its ability to capture clicks. But that era is ending. The metaverse is not just a gaming trend; …
The transition from Web2 to Web3 is more than a technology upgrade; it’s a fundamental shift in economic and social philosophy. If Web2 was about renting space on centralized platforms, Web3 is about owning a stake in the digital infrastructure. For marketers, this means the old strategy of buying attention is giving way to a …
The Vatom platform is a Top 100 Metaverse platforms that will disrupt the Web3 tech scene in the futurer. Vatom allows users to create and explore virtual spaces, or “metaverses” either on their Phone, Desktop, or as an AR / VR experience. One of the key features of the Vatom platform is the ability to …
Launching a metaverse is the ultimate act of digital nation-building. It’s not about uploading an app; it’s about establishing a persistent world, complete with its own culture, economy, and rules of engagement. For a project to succeed—whether it’s a massive branded ecosystem or a niche virtual community—it needs a marketing strategy that is natively Web3 …
The age of the centralized billboard is over. Today, your greatest asset isn’t your resume—it’s your personal brand, and the world is your stage. Whether you’re an entrepreneur launching a Web3 project, an artist selling digital couture, or a consultant seeking global clients, the internet demands that you move beyond passive networking to proactive, authentic …
To create a metaverse space on Vatom, companies will first need to create an account on the Vatom platform and familiarize themselves with its features and capabilities. Vatom offers a range of tools and resources for creating and managing virtual spaces, including the ability to design and customize virtual environments, invite and manage guests, and …