Native Creation
Oct 28

Echoes & Algorithms: Ethical AI in Media Production

Last week at Startup Week SA (SASW 2025), one of the main topics heard across various panels was about the integration of AI into our everyday lives. In that spirit, we hosted a compelling panel titled Echoes & Algorithms: Ethical AI in Media Production, which dived into the transformative yet challenging landscape of artificial intelligence in creative industries. The discussion featured industry experts such as myself, Rick Canfield (UESA) and Peterish (Gigaton), who explored how AI is reshaping film, TV, gaming, and commercial production while emphasizing the critical need for ethical considerations

by Rick Canfield
Aug 1

Creativity and AI Ethics: An Essential Toolkit for Game Dev Success

If you’re building in Unreal Engine, Unity, or any corner of the metaverse, here are the essential takeaways from this transformative livestream on Unleashing your Creativity with Ethical AI.

by Rick Canfield
May 1

Echoes on the Canyon Walls: Why the Pecos Rock Art is North America’s Oldest Grand Media

Before Gutenberg, before quill and parchment, before even the earliest known cuneiform tablets in Sumer, there were the canyon walls of the Lower Pecos River. Stretched across the dramatic limestone shelters of what is now Southwest Texas and Northern Mexico is an unparalleled artistic legacy: the Pecos River Style rock art. These spectacular polychrome murals, …

by Rick Canfield
Jan 1

2024: The Year AI Left the Chatbot and Entered the World

If 2023 was the year the world discovered Generative AI, 2024 was the year AI models left the single chat window and began to engineer, see, and reason—fundamentally shifting from novelty tools to essential enterprise infrastructure. The rapid pace of innovation was dizzying. Here are the top 10 transformative AI trends that defined 2024 and …

by Rick Canfield
Dec 4

The Universal Engine: How Unreal Engine 5 is Transforming Every Industry

Since its official release in 2021, Unreal Engine 5 (UE5) has been a game-changer—literally and figuratively. But in 2024, UE5 completed its evolution, solidifying its position as a universal platform that is actively reshaping industries far beyond gaming. From blockbuster film sets like The Mandalorian and the Fallout TV series to aerospace simulations, architectural visualizations, …

by Rick Canfield
Dec 12

Top 10 AI Trends to Look Out for in 2023

The genie is out of the bottle and AI has made tremendous strides in recent years, for better or worse, and it continues to evolve, improving at a rapid pace. In this blog post, we will explore some of the top AI trends that are currently shaping the field. Here are the top 10 AI …

by Rick Canfield
Mar 5

Creating Worlds – Hosting a Metaverse Event (on Vatom)

To host a metaverse event on Vatom, companies will first need to create an account on the Vatom platform and familiarize themselves with its features and capabilities. Vatom offers a range of tools and resources for creating and managing virtual events, including the ability to create and customize virtual spaces, invite and manage guests, and …

by Rick Canfield
Nov 19

How to Create a Metaverse

The “metaverse” is a term used to describe the growing universe of virtual and augmented reality experiences that are being created and enjoyed by millions of people around the world. From online games and social networks to virtual events and virtual real estate, the metaverse offers a wide range of opportunities for people to have …

by Rick Canfield
Jan 4

Intro to Web3

Web3, also known as the “third generation of the web,” is a term used to describe the evolution of the internet from a static and centralized platform to a dynamic and decentralized one. Unlike Web1, which was primarily focused on providing information, and Web2, which was focused on user-generated content and social media, Web3 is …

by Rick Canfield